This grim charade of a kids’ toy advert makes a powerful phase about animal cruelty

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Sometimes , nothing gets the message across quite like a hard-hitting parody.

In the video above, the International Fund for Animal Welfare( IFAW) raises awareness about the dangers of the puppy trade with a grim charade of a children’s stuffed toy advert.

“Introducing the new Suzy Puppy! ” squeals a gleeful voiceover narrator as the advert begins. “The pup that everyone loves! “

It’s not long before things take a dark twist, though.

“Suzy comes with the deadly Parvo Virus! ” continues the narrator in a similar tone. “And conjunctivitis! And diarrhea!

“And that’s not all: squeezing her, and she whimpers! “

The clip ends with the little girl burying her toy, before the narrator’s voice changes tone and delivers a message telling people not to unwittingly supporting cruel puppy farming.

“When you’re buying a puppy, always recollect P.U.P.S, ” says the narrator. “Meet the pup’s parent. Is it underage? Check its papers. Check the pup for sickness.”

More information about the campaign can be found on the IFAW’s website.

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